Grow Your Business with Strategic Digital Marketing
Grow Your Business with a Strategic Digital Marketing Plan Designed for Small & Medium Businesses
At Burnett Digital, we’re not just another digital marketing agency. We understand the unique challenges small and medium sized businesses face—especially those in rural and regional areas. Your customers are online, and if you don’t have a clear online marketing plan, you risk being invisible to them.
“97% of consumers search online to find local businesses” – Forbes Business
Our tailored digital marketing services help you attract more customers, increase visibility, and drive sustainable growth.
A staggering 57% of regional Australians now rely on the internet to function, surpassing metropolitan small businesses for the first time, making it a critical lifeline for business survival and growth. (Digital Lives of Australian’s Report)
46% of all Google searches have local intent, meaning people are actively looking for businesses near them.
Businesses with a documented digital marketing strategy are 300% more likely to report success. (CoSchedule Report “State of Marketing Strategy)
Why Do Small & Medium Businesses Need a Digital Marketing Plan?
In today’s competitive landscape, relying on word-of-mouth or traditional advertising alone is no longer enough. If your business isn’t online, it’s invisible. Your potential customers are already searching on Google and scrolling through social media — are they finding you, or your competitors?
Every day that you operate without a digital marketing plan, you’re handing your competitors an advantage. While they’re building trust, ranking on Google, capturing leads and growing their market share, your limited visibility on Google and social media platforms means when someone searches for a product or service you offer, they’ll see your competitors first.
We understand that small and medium business can have limited resources, so we make sure you don’t waste time and money:
- Struggling to compete with larger competitors with bigger budgets.
- Wasting ad spend due to lack of direction and measurable results.
- Struggling to converting website visitors into paying customers.
A tailored digital marketing plan levels the playing field. Even small and regional businesses can outrank big-city competitors by focusing on smart, targeted strategies—like local SEO and content marketing designed to attract the right customers.
Why Choose Burnett Digital for Your Online Marketing?
At Burnett Digital, we understand that small to medium businesses – especially those in regional and rural areas—need more than just a cookie cutter marketing strategy. You need a partner who knows your market, speaks your language, and delivers results you can see in your bottom line.
Here’s why businesses choose us and stay with us:
1. We Specialise in Small & Regional Business
Unlike big-city agencies chasing big budgets, we focus on the needs of local operators. We know your customers, your challenges, and your opportunities. That means your marketing is tailored to resonate with your audience.
2. Transparent, No-Jargon Approach
You don’t need buzzwords—you need results. We explain what we’re doing and why, in plain English. You’ll know where your investment is going and how it’s helping your business grow.
3. ROI-Focused Strategies
Every campaign is designed to generate measurable returns. Whether it’s increasing website traffic, boosting leads through local SEO, or improving online sales, we focus on strategies that directly impact your revenue.
4. Personalised Service & Ongoing Support
With us, you’re not just another customer. You’ll have a dedicated partner who understands your business and keeps working with you as you grow. Need changes? Got questions? We’re here when you need us—no waiting weeks for a response.
“Burnett Digital redesigned our businesses website, worked on the SEO and increased our online footprint. Our online customer enquiries doubled in the first few months. We didn’t hesitate to continue working with Burnett Digital for ongoing advice on digital marketing campaigns.”
Jaimen Tunstall, Director – Aerial Applications Australia
5. Data-Driven Decisions, Not Guesswork
We use analytics to track performance and continually refine your campaigns for better results. This means no wasted spend and no “set and forget” marketing—just continuous improvement and stronger outcomes.
6. Affordable Packages Built for SMEs
Great digital marketing shouldn’t be out of reach. Our packages are designed for small-business budgets without compromising on quality or impact.
7. Local SEO Expertise
We help you get found by the people who matter most— your ideal customers. Local SEO ensures you dominate search results in your area so you can attract more foot traffic, more calls, and more leads.
What Are The Benefits of a Strategic Digital Marketing Plan?
“Australian Small & Medium Businesses investing in digital advertising report and 88% success rate in acquiring new customers – and more than half say they’re expanding beyond local boarders.” – Business Builders
A well-executed digital marketing plan isn’t just about getting online – it’s about creating measurable growth and long-term business resilience. Here’s what a tailored strategy can deliver for your small or regional business:
1. Clear Direction and Smarter Spending
Without a plan, marketing can feel like guesswork. A documented strategy maps out exactly where to focus your time and budget, so every dollar works harder. You’ll know which channels bring results and which ones drain resources.
2. Better Return on Investment (ROI)
Businesses with a documented digital marketing strategy report higher ROI and faster revenue growth, because they allocate budgets to the activities that actually generate leads and sales rather than scattershot advertising.
3. Consistent Leads and Sales
A strong plan builds systems to bring in customers predictably. Through a mix of SEO, content marketing, paid ads and email campaigns, you create a steady pipeline of qualified leads rather than relying on sporadic referrals or seasonal spikes.
4. Measurable Results and Data-Driven Decisions
Unlike traditional advertising, digital marketing is trackable. You can see how many people visit your website, what they click, and which campaigns lead to sales. This transparency allows you to fine-tune your strategy, reducing risk and maximising return.
5. Stronger Customer Relationships
A digital strategy doesn’t just attract new customers; it helps you nurture and retain them. From email newsletters to social engagement and remarketing ads, you can stay top of mind and build loyalty – which is often more profitable than chasing new business.
6. Competitive Advantage in Regional Markets
Many regional and rural businesses still lack a structured online presence. A clear strategy gives you a head start, making it easier to dominate search results, capture market share, and position yourself as the go-to provider in your area before competitors catch up.
7. Scalable Growth for the Future
A digital plan lays the foundation for scaling. As your business grows, your strategy can grow with you – adding new channels, automating processes, and expanding reach without losing efficiency.
Just 43% of Australian small businesses even have a documented marketing strategy—and those that do achieve:
34% lower customer acquisition costs
67% higher revenue growth
45% better customer retention
89% stronger presence in the market
A well-built digital marketing plan isn’t an expense – it’s an investment. Done right, it delivers higher visibility, stronger leads, measurable ROI, and sustainable business growth, even on small business budgets.
What’s Included in Our Digital Marketing Plans?
Your business is unique, and so is our approach. At Burnett Digital, we don’t believe in one-size-fits-all marketing. Instead, we build a strategy that aligns with your goals, budget, and the customers you want to reach.
Our plans are designed to give you the right mix of tactics and tools to help your business thrive online—without the overwhelm. Here’s what you can expect when you partner with us:
- Comprehensive digital presence audit (website, SEO, social media, local Citations)
- Competitor & market analysis to gain insight and identify opportunities
- Keyword research for local SEO and online visibility
- Google Business Profile Optimisation
- Reputation and review management
- Website Conversion Optimisation
- A 12-month strategic roadmap with clear action steps
- Recommendations for content marketing, paid ads, and social media growth
- Ongoing performance tracking & optimisation
