Search Engine Optimisation (SEO)
Helping Your Business Get Found Online
Ready to Grow Your Local Visibility?
At Burnett Digital, we know that running a small or medium business isn’t easy—especially in regional and rural communities where competition can be fierce and every marketing dollar needs to count. That’s why we specialise in Search Engine Optimisation (SEO) strategies designed specifically for businesses like yours.
We don’t just do SEO; we help your ideal customers find you when it matters most—right when they’re searching for your products or services online.
“97% of people learn more about a local business online than anywhere else.” – SEO Tribunal
The Benefits of Partnering With Burnett Digital
- Get Found Locally: Be the first business customers see when they search online.
- Drive More Sales: Convert searches into real customers walking through your door or calling your business.
- Build Long-Term Growth: SEO works around the clock—long after an ad campaign ends.
- Stand Out From Competitors: Most rural and regional businesses aren’t optimising for SEO—this is your chance to get ahead.
- Maximise ROI: Done right, SEO delivers a far better return on investment than most other forms of advertising.
Why Effective SEO Matters for Small & Medium Businesses
“Over 53% of all website traffic comes from organic search, and 92% of people never go past the first page of Google results” – BrightEdge
A great website is only powerful when your customers can find it. Your customers are searching online—and most of them are using Google to decide where to spend their money. If your business isn’t ranking where it should be in online search results, you’re handing those customers straight to your competitors.
But SEO isn’t just about being visible; it’s about being visible to the right people. With 46% of all Google searches having local intent, and 78% of local mobile searches leading to an offline purchase within 24 hours, an effective SEO strategy can drive real customers to your door. For small & medium businesses and those in regional and rural areas, this isn’t just important—it’s essential.
The numbers don’t lie: organic leads (google search results) convert at 14.6%, compared to just 1.7% for traditional outbound marketing. Done properly, SEO offers one of the highest returns on investment of any marketing strategy. In fact, businesses investing just $1 in SEO have been shown to generate up to $22 in return over time (Source: Search Engine Journal).
However, there’s a catch: poorly executed SEO can waste your time and money. We’ve all heard the horror stories—businesses spending thousands on “SEO services” that result in barely any website visitors or enquiries. SEO that isn’t tailored, strategic, and consistently monitored can do more harm than good.
At Burnett Digital, we take a different approach. We focus on custom strategies that work for your business and your market. Whether you need to rank locally, attract more foot traffic, or generate online enquiries, we’ll create a roadmap designed for real results—not just vanity metrics.
Google reports that 76% of those who searched on their smartphones for a good or service nearby visited a provider within a day. 28% of searches for something nearby resulted in a purchase.. (Investopedia)
46% of all Google searches have local intent, highlighting the importance of local SEO for small businesses. (Small Business SEO Statistics Insights)
Statistics show that 93% of all online experiences begin with a search engine. Ranking on the first page can significantly boost your chances of attracting potential customers. (Small Business SEO Statistics Insights)
Our SEO Services – What We Do Differently
“Australian Small & Medium Businesses investing in digital advertising report and 88% success rate in acquiring new customers – and more than half say they’re expanding beyond local boarders.” – Business Builders
We’re not your average big-city digital agency. We are a small business, we also live and work in regional Australia, so we understand your customers, your challenges, and your opportunities. Here’s how we help small businesses succeed:
1. Local SEO to Drive Local Customers
We optimise your website for location-based searches so customers nearby can find you quickly. From Google Business Profile management to review strategies and map pack rankings, we make sure you stand out locally.
2. Comprehensive On-Page SEO
Keyword research, optimised copywriting, technical improvements, and fast mobile-friendly design—everything needed to make your site visible and attractive to both search engines and customers.
3. Content That Converts Customers
High-quality content builds trust and drives traffic. We create engaging blogs, landing pages, and service descriptions that position you as an authority in your industry.
4. Transparent Reporting & Real Results
We believe you should always know where your money is going. Our clear reporting shows your rankings, traffic growth, and most importantly—leads and sales generated by SEO.
Why Choose Burnett Digital for Your SEO Support?
We specialise in small to medium businesses. Your business isn’t just another account to us—we know your challenges and tailor strategies that make sense for your size and market.
We understand rural and regional markets. We know how to reach customers in smaller towns and regional areas.
We’re results-driven. No jargon, no empty promises—just transparent reporting and measurable outcomes.
We’re a full-service digital marketing agency. Beyond SEO, we can support your business with websites, social media, and online advertising for a holistic growth strategy.
Ready to Be Found?
Your customers are searching for you online right now. The only question is: will they find you, or your competitor?
Let’s change that. Get in touch today for a tailored SEO strategy that helps your small business thrive—whether you’re in town or out in the bush.